POST CATEGORY: Dog Product Recalls

Iams recalls Shakeables Turkey and Lamb Dog Treats without notifying consumers

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Dog Food Adviser reported yesterday that Iams issued a recall for its Shakeables brand Turkey and Lamb Dog Treats due to the "potential for mold growth."Iams Shakeables. Credit: Amazon.com

In the announcement on its Facebook page yesterday, PetSmart said, "Procter and Gamble has issued a voluntary market withdrawal of Iams Shakeables Turkey and Lamb Dog Treats with certain 'Impacted Lot Numbers' listed below. These treats are being voluntarily withdrawn due to potential for mold growth."

Here are the products that were recalled:

Iams Shakeables recall. Credit: Dog Food Advisor










To identify the affected lots, consumers should refer to the first 4 numbers of the second line on the bottom of the can.

Iams Shakeables Dog Treat recall. Credit: Dog Food Advisor





The PetSmart website goes on to say that you should stop feeding these products and bring any remaining Iams Shakeables Turkey and Lamb Dog Treats affected by the voluntary withdrawal to your closest PetSmart store for a full refund. If you have questions about this voluntary withdrawal, please call Procter and Gamble (Iams) at 1-877-894-4458.

Now that I've provided information about the recall, I want to point out that, as far as I can tell, Iams made no mention of the recall on its website. In fact, the only reason Dog News Adviser knew about the recall is that one of its staff "discovered it on the PetSmart website."

In my experience I've NEVER seen a company issue a recall for its products without issuing a press release and putting a notice on its website to insure that the public knows:

1. What product(s) is recalled
2. How to identified the product(s) recalled
3. The reason for the recall
4. The potential health effects the recalled product(s) could have on your dog
5. How to return recalled products and get a refund

This morning I posted a question on the Iams Facebook page asking if it was going to post any information about the recall on its website. Here's the response I received:

"Robert, thanks for your post. We've requested retailers to remove a few lots of Shakeables treats from their shelves because they have the potential to get moldy. Clearly, these do not meet our quality standards. We consulted with the FDA before we took any action and have followed their guidance on proper notification procedures. If you have more questions, please give us a call at 1-877-894-4458. Janet"

While I appreciate the fact that the Iams representative responded to my question within minutes, she didn't answer my question. Instead, she sounded like a politician falling back on a prepared talking point because she didn't want to answer the question.

If Iams was concerned enough to recall the product because it didn't meet its "quality standards", then it should take all steps necessary to alert its customers about it instead of hiding behind its retailers (by the way, kudos to PetSmart for announcing the recall).

Since Iams didn't answer my question, I asked it again. Thus far I've received no response, but I'll update this post if I hear anything more from Iams.

I can only assume that Iams, which is owned by behemouth Procter and Gamble, didn't want to issue an announcement about the recall because it was concerned about hurting its brand's image.

However, in my opinion, not providing its customers with as much information as possible so they can avoid feeding the recalled product to their pets will damage their brand far more than issuing a simple press release.



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