Our Audience:

Spending big on their dogs

Seattle DogSpot recently commissioned a survey of online visitors to our Facebook page. What we learned: They are dream customers for any pet-related or pet-friendly business in the Seattle area!

They’re affluent, educated women:

• 87% are female
• 80% are between the ages of 25-54
• 60% have a household income of $50,000+
• 86% have completed at least some college

They love their dogs:

• 48% have 2 or more dogs in their household
• 64% spend $50+ on dog food per month
• 76% spent $50+ on dog products and supplies in the past year
• 54% take their dog for grooming/washing at least once per year
• 38% take their dog to the vet at least 3 times per year
• 25% took their dog to daycare/boarding in the past month
• 68% take their dog to dog-friendly restaurants/bars at least a few times per year
• 52% spend 1+ hours each month searching online for dog information

Source: Seattle DogSpot Facebook survey, Sept.-Oct. 2011